With Google AdWords, your business can bid for prime placement on Google via search ads.
With AdWords, you only pay when someone clicks on your ad. No more wasted marketing spend.
Using keywords, Google display ads only to relevant audiences, right at the moment they're looking to research and buy. Coupled with advanced reports & analytics, your ROI is measurable.
Unlike expensive traditional media, with AdWords - you set the monthly budget. Whether it's a light spend of $400/month or a market leader spend of $7500/month, the budget is yours to set.
It all starts with keywords. These are the terms customers use to search for businesses in your industry. Such as "Dubbo motels" or "Bathurst florists".
Next, we create text-based ads for Google, and optional image-based ads for "display network" websites - sites other than Google, such as news websites.
After setting a monthly budget cap, we then prioritize keywords based upon their importance & desirability, and bid a cost-per-click to have ads displayed for those search terms or websites.
Everything on AdWords is tracked, including conversion goals - such as sign-ups, website visits and sales. The best performing ads and keywords are now known, and can be optimized for results.